Where’s The Artist?

I am amazed at how many artist websites and blogs I have seen and there is not even one picture of the artist. Not one photograph.

For me personally… it feels as though the artist is hiding behind his or her website. I can appreciate that many people are not always comfortable in front of the camera.

But if you are in the business of promoting and selling your art, you have to come out from behind the curtain at some stage.

“But people are buying my art, not a picture of me!”

That is true. But the Internet is a funny beast. The more transparent you can be, the more confident and trusting your potential buyers will be of you.

Being transparent doesn’t mean you have to go to extremes… it doesn’t mean you have to post your school reports on your blog or tell your readers how many times you have been arrested. But just one photo of you will help to provide the human aspect to your site.

One thing to remember is that your website visitor is asking questions about you from the moment they land on your site. So along with your artist bio information, provide a picture of yourself to make their evaluation of you a little more comforting.

Having a picture of yourself is the quickest way for people to read who you are.

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