Lasting Impression Marketing

When I give out my business card to people, it’s merely as a follow up. It’s kind of like a small personal policy of mine to at least have had a conversation with the person in question before I hand over a business card.

I don’t see the point in handing out business cards indiscriminately.

A lot of people will simply take your card for the sake of taking it  – kind of similar to clicking the button that says “do you want to become my facebook friend?” – they do it so they wont offend you.

The whole purpose of a business card is to give the person you are dealing with a reference to contact you.

Chances are; they could have already taken a few business cards from other people within your industry.

So if you are going to use a business card then aim at making your mark. Make your business card stick out.

I like to create and use my own quotes on my cards. In my opinion, I don’t see the point in stipulating that I am an artist because people will pick up on that from having seen my art… and/or it would have been mentioned in our conversation. As I mentioned before, I don’t like giving out my cards for the sake of handing them out.

My motto is: if you are going to use a business card, then at least use one to get a giggle, a frown or a tear. Use it to get a response. Use it so your prospect will remember you.

As an artist, I don’t rely on using a business card to generate business. People either like your art or they don’t. A business card won’t really make a scrap of difference when it comes to making sales – In other words I don’t see it as a uselful promotional tool.  I see a business card in my industry as nothing more than a “stick-it-note”. It’s so the person who is genuinely interested in purchasing some of your work will have something on paper to remind them on how to go about contacting you.

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